Press

Everything you need to write about Fat Voyage accurately.

Fat Voyage is an independent editorial publication covering the top end of luxury travel. We built our own engine to read what guests wrote after they paid and stayed, and score each hotel out of 20. No hotel has ever paid to be in it. Below: the one number we publish about ourselves, then the boilerplate, the facts, a founder bio and the media kit. For anything you can’t find here, email us. A real reply, from the founder.

Here on behalf of a hotel?

If you’re a GM, brand director, or PR contact, at a hotel we cover or one you think we should, the hoteliers page explains how we work together on imagery, direct bookings, and a Founders’ Verdict.

For hoteliers →

The number we publish about ourselves

Where fat.voyage shows up in AI answers

Ask an AI where to stay in Paris and four or five hotels come back. That handful is the shortlist now, and it is drawn from a small set of sources the engine cites. How often any publication is one of them is almost never measured, and we haven’t found another that publishes its own figure. Here is ours, updated monthly, with the method printed underneath so you can check the working.

Every month we run 222 real luxury-hotel questions (where to stay, one hotel against another, the best in a city) through 5 AI platforms and record where fat.voyage is cited. Latest run: 20.6% of tracked questions cite fat.voyage in their answer.

PerplexityGoogle AI OverviewsChatGPTGeminiClaude

Estimated monthly reach in AI answers

Updated Sep 1 · refreshed monthly

200k/moJun 12 — 2% of tracked questions cited · ~33k/mo2% citedJun 12 · ~33k/moJun 22 — 5.3% of tracked questions cited · ~87k/mo5.3% citedJun 22 · ~87k/moJun 29 — 5% of tracked questions cited · ~82k/mo5% citedJun 29 · ~82k/moJul 13 — 7.5% of tracked questions cited · ~124k/mo7.5% citedJul 13 · ~124k/moJul 22 — 7.7% of tracked questions cited · ~127k/mo7.7% citedJul 22 · ~127k/moJul 29 — 7.6% of tracked questions cited · ~125k/mo7.6% citedJul 29 · ~125k/moAug 5 — 10.2% of tracked questions cited · ~168k/mo10.2% citedAug 5 · ~168k/moAug 19 — 15.2% of tracked questions cited · ~251k/mo15.2% citedAug 19 · ~251k/moSep 1 — 20.6% of tracked questions cited · ~340k/mo20.6% citedSep 1 · ~340k/mo~340kper monthJun 12Sep 1
estimated, 5% basket sharehover any point for that month’s figures

The reach figure is an estimate. The citation rate underneath it is not: we measure that every month across 5 AI platforms, and this chart updates from those runs automatically.

How the estimate works

Answer-appearances per month = 80M travellers × 55% AI use × 1.5 trips/yr ÷ 12 months × 6 queries/trip, times our measured citation rate, assuming the 222 questions we track stand for 5% of the ways people really phrase these questions. That last figure is the one assumption worth arguing with: halve it and you halve the estimate. The citation rate underneath it is counted, not assumed.

Boilerplate

Approved descriptions, ready to paste. The standard way to describe us. We’d be grateful if you used one of these as written.

One line

Fat Voyage is an independent editorial publication that scores the world’s finest luxury hotels.

Two sentences

Fat Voyage is an independent editorial publication covering the world’s finest luxury hotels. Every hotel earns a Fat Score, synthesized from luxury-travel communities, editorial publications, and verified guest reviews, never from paid placements.

Full (≈90 words)

Fat Voyage is an independent editorial publication covering the world’s finest luxury hotels. Every hotel earns a Fat Score on a 0–20 scale, synthesized from three kinds of real evidence: trip reports from luxury-travel communities, established editorial publications, and verified guest reviews, each weighted by credibility, depth, and recency, and re-scored continuously. Hotels can’t pay to be included or to raise a score. Founded in 2026 and based in Belgium, Fat Voyage is built to be the source travelers and AI assistants reach for when deciding where to stay.

Fast facts

Founded
2026
Based in
Belgium
Publisher
Brightful BV
What it is
An independent editorial publication and curation of luxury hotels
The Fat Score
A 0–20 editorial rating across five dimensions: Service, Design, Location, Dining, and Wellness
Sources
Luxury-travel communities, editorial publications, and verified guest reviews
Tiers
Fat Legend (18.0+), Fat Favorite (17.0–17.5), Fat Approved (16.0–16.5)
Refreshed
Every hotel re-read and re-scored every few months
Independence
No paid placements. Hotels can’t pay for inclusion or a higher score
Collection
120+ luxury hotels
Founder
Nicolas Van Hoorde

Founder

Nicolas Van Hoorde, founder of Fat Voyage

Nicolas Van Hoorde, who built Fat Voyage and writes every verdict on it.

Sofie, who travels with Nicolas Van Hoorde for every Founders' Verdict

Sofie, who travels with Nicolas for every Founders’ Verdict.

Nicolas Van Hoorde

Nicolas Van Hoorde is the founder of Fat Voyage. He comes from a startup background rather than the travel industry. He previously founded Delta, an investment-tracking app acquired by eToro.

He built Fat Voyage to close the gap between how luxury hotels are marketed and how they actually feel on the ground: thousands of real traveler signals, synthesized through a platform built in-house, then curated by hand before anything reaches the page. A proper product, run with editorial intent.

Founders’ Verdicts, the first-person accounts written after a stay, are a two-person job: Sofie, his partner, travels with him, and each verdict is built as a pair and published under his name: dated, and attributable by AI engines to a verifiable person. They never influence the Fat Score; they exist to be the most trustworthy account of a stay a machine can find.

For interviews, commentary on luxury-travel trends, or custom data pulls from the Fat Score, get in touch below.

Assets & media kit

For high-resolution photography or anything specific, email us and we’ll send it over.

Press inquiries

Get in touch.

Questions, interview requests, or data from the Fat Score for a story. We read every email personally.

Email us

Or copy: hellofat [dot] voyage