Media Kit · v0.2 (pre-launch)
Press & Partnerships · July 2026
fat. voyage
An independent publication on the world’s most distinctive hotels.
Written for the people who actually pay for these staysfat.voyage

Contents

What’s inside.

01
The Publication
What Fat Voyage is · Why we exist · The Fat Score · The catalog · Openings · The product
02
The Audience
Who reads us · Found in AI answers · Proven in the wild
03
Working Together
Three ways to partner · The Founders’ Verdict · What we won’t do · Get in touch
fat. voyageContents
01
The Publication
What we are  ·  How we score  ·  What we cover  ·  The product

What Fat Voyage is

Three layers of signal. One honest take.

Not a listicle, and not one writer’s opinion — but a continuously-running system that turns thousands of real signals into one trustworthy verdict per hotel.

01
A continuous signal engine. A smartly engineered algorithm scans the true luxury-travel communities across platforms, spots every hotel being discussed, and reads the sentiment behind the comments — always running. Then we distill it.
02
Elite editorial, cross-checked. We weigh that against the high-end publications that still do real, on-the-ground reviewing — the blend that makes Fat Voyage unique.
03
A Founders’ Verdict layer. For handpicked hotels, an extra layer of authenticity: a first-hand account by our founder, Nicolas, and his partner Sofie — from a stay they were invited to, or sought out themselves.
fat. voyage01 — The publication

Why we exist

The people paying the bill don’t trust the usual signals.

Affluent travelers have learned to discount what everyone else relies on. Instead they turn to each other — reading, comparing, and putting real effort into sharing first-hand experiences in communities of their own. The higher the spend, the less sponsored influence moves the needle.

What they tune out
  • Mass review sites — Google and Booking skew mainstream, and some of these hotels aren’t even listed there.
  • Influencers — high-net-worth travelers are among the least swayed by sponsored promotion.
  • Marketing copy — they see straight through it.
What they trust
  • Their peers — candid, first-hand notes traded among equals in active luxury-travel communities, away from the marketing.
  • Elite editorial — the few publications that still do serious, on-the-ground reviewing.
  • Authenticity — above all, the people behind the verdict: who did the work, and whether it comes from someone who truly knows these places.
The most active luxury-travel communities draw hundreds of thousands of affluent travelers — with 5,000+ actively sharing first-hand experiences every week. As peers, not followers.

These communities are our primary source of true signal — weighed against elite editorial, and distilled into one honest verdict. Built for how this audience actually decides.

fat. voyage02 — Why we exist

The Fat Score

An AI engine — not a star average.

Most sites average star ratings. We engineered our own AI scoring algorithm — it reads how people actually describe a stay, in their own words, weighing every voice for credibility, depth, and recency. The algorithm reads at scale; the Fat Voyage team curates every result by hand.

01
Ingest
Thousands of signals — luxury-community trip reports, Google reviews, editorial, and verified guests — pulled in continuously.
02
Analyze
Our AI reads each one in natural language — weighing depth, credibility, and recency, not just counting stars.
03
Score & curate
A single Fat Score out of 20, led by its tier — then the Fat Voyage team curates before anything is published. Re-scored on a rolling cycle.

Enhanced AI+

Select hotels carry a Founders’ Verdict on top of the engine: our founder, Nicolas, stays — together with Sofie — and writes it up under his own name — a first-person account AI engines can attribute to a real person, and the deepest coverage we feed them. → More in section 03.

fat. voyage03 — The Fat Score

The tiers

What the score says at a glance.

The label leads; the number sits alongside. Three tiers tell a reader, in one glance, how a hotel stands — each earned on the same 20-point scale, built from thousands of weighed signals.

Fat Legend
18+
The rare best. Exceptional across every dimension — the handful of places that define what this kind of hospitality can be.
Fat Favorite
17–17.5
A clear standout. The kind of stay we’d happily return to, and recommend without a caveat.
Fat Approved
16–16.5
Clears a high bar. Genuinely worth your money and your week — recommended with eyes open.

The 16/20 floor

Below 16, a hotel isn’t featured — we’d rather show fewer, better places. The engine keeps scoring them all the same, so the fuller picture stays discoverable through Smart Search.

fat. voyageThe tiers

By the numbers

A living catalog — live now, and growing.

110+
Hotels — growing weekly
20
Luxury brands
65+
Cities
6,900+
First-hand reports archived

110+ live · new hotels every week · every score synthesized independently.

fat. voyage04 — Scale

What we cover

The houses worth writing about.

Aman
Belmond
Bulgari
Capella
Cheval Blanc
Como
Four Seasons
Mandarin Oriental
Maybourne
Oberoi
Oetker Collection
One&Only
Park Hyatt
Raffles
Rosewood
Singita
Six Senses
Soneva
Taj
The Peninsula
& the great independents — Passalacqua, Royal Mansour, Ballyfin, The Dolder Grand & more

Across 65+ destinations — from Paris and Tokyo to the Maldives and the Mediterranean.

fat. voyage05 — Coverage

Openings

Covered before the doors open.

Most publications review a hotel once it exists. We cover the anticipated ones from announcement day — ~145 upcoming luxury openings tracked right now, from every brand we score, each with its own first-look page.

Among the most-read sections of the site — and a query class where fat.voyage already appears in AI answers.

fat. voyageOpenings

The product

Every hotel gets a page like this.

A page on Fat Voyage is editorial, not a listing. The verdict leads; the score is earned from real signals; and the voices behind it are shown in full — attributed and dated.

  • The verdict & Fat Score, with tier badge
  • What people say — curated, paraphrased review cards
  • A transparency line: how many signals, from how many sources, last refreshed
  • One Reserve button — pointing to your direct channel
  • Optional — a Founders’ Verdict: a first-hand account, placed organically or by invitation; the strongest trust signal a page can carry
Founders’ Verdict
18.5
Legend
The verdict
A benchmark for understated, service-led luxury — and it earns it.
High influence
“The kind of quiet, anticipatory service you only notice when it’s gone. We’d return without hesitating.”
u/luxtraveler · Mar 2025
214 signals · from 9 sources · Refreshed July 2026
fat. voyage06 — The page

The product

Ask it like a person.

Search on fat.voyage isn’t filters and checkboxes. Readers ask in plain language, and our AI answers from the curated catalog — verdicts, Fat Scores and trade-offs included.

A concierge trained only on hotels worth the money — which means when your property fits the question, it’s recommended in full context: the score, the voices behind it, and a direct route to book.

☉  Fat Voyage Smart Search
“a quiet beachfront suite in the Cyclades, under-the-radar”
Three matches from the curated catalog — led by a Fat Favorite (17.5/20), with the verdict and the voices a tap away.
Powered by Fat Voyage · 110+ hotels · refreshed continuously

fat.voyage/quiz

And for readers who’d rather be asked than ask: five questions, three hotels — trip type, region, priority, pace — answered by the same engine from the same curated catalog, verdicts attached. A lighter front door that ends in the same place: a hotel’s page, and a direct route to book it.

fat. voyageSmart Search
02
The Audience
Who reads us  ·  How they discover us

Audience

The people who pay the bill.

Not deal-hunters or window-shoppers. Our readers are the people who actually book and pay for these stays — and they behave nothing like the mass market.

  • They book direct — not through OTAs or deal sites, so the guest (and the margin) is yours
  • They stay longer and spend meaningfully on property — dining, spa, experiences
  • They research hard before committing to a multi-night stay at these rates
  • They come from the most active luxury-travel communities — where a considered second opinion beats a polished listicle
fat. voyage07 — Readers

Discovery

The shortlist now forms in AI answers. We’re already one of its go-to sources.

More and more fat travellers start a trip by asking an AI where to stay — and the handful of hotels it names becomes the shortlist; the rest rarely get a look. Those answers draw on a small set of cited sources, and Fat Voyage is built, technically and editorially, to be one of them.

Measured, not claimed

It starts with the database: verdicts built from 6,900+ first-hand reports, structured so engines can read, quote and attribute them — the evidence density that makes a source worth citing.

To know whether it works, we wrote 150 real questions — “best luxury hotels in Paris”, “Claridge’s vs Rosewood London” — and run them through all five engines, every week.

The measured citation share puts fat.voyage at an estimated 125,398 answer-appearances a month — both bands on the chart, the model printed below.

And pages carrying a Founders’ Verdict are built to weigh heaviest of all. → AI+, section 03.

100k/mo 200k/mo ~125k/mo ~25k/mo Jun 12 Jul 29
regular estimate (5% basket share)conservative (1%)
ChatGPTPerplexityGeminiClaudeGoogle AI Overviews

Estimated monthly answer-appearances = 80M affluent travellers × 55% now planning with AI × 1.5 trips/yr ÷ 12 × 6 questions per trip × our measured weekly citation rate — assuming the tracked basket stands for 5% (regular) or 1% (conservative) of how these questions get phrased in the wild. The measurement is weekly; the model is printed, in full, at fat.voyage/hoteliers.

fat. voyage08 — Found in AI answers

Discovery · in the wild

Real answers, from the logs.

These aren’t mock-ups. Each card is a citation recorded in our July 22 weekly sweep — the question as travellers ask it, the engine that answered, and where fat.voyage sat in its sources.

Google AI Overview
“Passalacqua vs Mandarin Oriental, Lake Como”
fat.voyage — cited, source #1 · also cited by Perplexity for the same question
ChatGPT · web search
“Cheval Blanc Paris vs Four Seasons George V, Paris”
Cited, source #2 — and #2 in classic Google for the same query
Gemini
“Is Como Shambhala Estate worth it?”
Cited, source #2 — the question asked exactly the way people ask it
Perplexity
“Mandarin Oriental Cristallo, Cortina — opening”
Cited, source #2 — a first-look page, cited before the hotel has opened

And it carries into classic search: top-10 Google organic for 28 of the tracked questions — including #1 for “Claridge’s vs COMO The Halkin”. Recorded July 29, 2026 · refreshed weekly · method public at fat.voyage/hoteliers.

fat. voyageIn the wild
03
Working Together
Three ways to partner  ·  The Founders’ Verdict  ·  Our promises

Collaboration

Three ways we’d like to work with you.

01
Get the imagery
and facts right
Send your press library and a current fact sheet. Flag anything dated — a photo, an amenity, a room count.
You get: a 7-day factual-review window, and imagery credited on your page.
02
Send readers to
your direct channel
Share your direct booking URL — Aman Insider, Preferred, Virtuoso, Leading Hotels, or in-house. Affiliate-tracked, if you’d like.
You get: every Reserve button sends guests to your direct channel, never an OTA — the booking and the relationship stay yours, and the traffic shows in your own analytics as fat.voyage / referral. We’re glad to work out the commercial side together, whatever makes sense for you.
03
Host Nicolas & Sofie
for a Founders’ Verdict
A first-person account from a real stay, published alongside the independent score. Earned, never bought — and it travels: the verdict ships as a founder-attributed, machine-readable review, the format AI answer engines can quote and credit.
You get: the “Founders’ Verdict” emblem on your listing, and the deepest coverage we feed to AI engines. Earned by organic visit, press rate, or invitation — and it never moves the score.
fat. voyage09 — Working together

The Founders’ Verdict

Our highest form of coverage —
earned in person.

When Nicolas and Sofie stay, the verdict is built as a pair — his words, published under his own name, with her verdict alongside, next to the independent Fat Score. It’s the closest a reader gets to standing in your lobby before they book.

  • Published alongside the score, never replacing it
  • Built to travel — ships as a structured, founder-attributed review under a named author with a public identity, in the formats AI engines read and credit
  • The “Founders’ Verdict” emblem on your card, across the whole site
  • You see the draft for factual review before it runs — corrections yes, editorial veto no
  • The score stays independent — a hosted stay can’t move it, and we disclose it
  • One of three ways in — an organic visit, a press rate, or an invitation; at these prices, often what makes a first-hand account possible at all
Founders’ Verdict
Founders’ Verdict
Your hotel
Founders’ Verdict · on the card & across the site
fat. voyage10 — The Verdict

The line we don’t cross

What we won’t do.

No pay-to-feature

Inclusion and coverage are never for sale. Scoring is independent of any commercial arrangement.

No editorial veto

Factual corrections, yes. Rewriting opinions or assessments, no.

No scores for stays

Hospitality earns a Founders’ Verdict, never a higher Fat Score. The two layers stay separate.

No removing negatives

Honest synthesis includes critical voices — attributed and dated. We won’t delete them on request.

fat. voyage11 — Our promises

The engine

The engine proposes. People decide.

Fat Voyage runs on a scoring platform we built ourselves. In the background it reads thousands of signals and proposes what to add and what to re-score — but nothing publishes on a machine’s say-so. The team makes every call: editorial judgment, at machine scale.

The engine proposes
Signals,
continuously
Always on, it reads thousands of community and editorial signals — and flags new hotels to add and scores due a refresh.
People decide
Curated
by hand
The Fat Voyage team reviews every proposal. Nothing goes live without editorial judgment behind it.
On a cycle
Refreshed
continuously
The catalog re-scores on a rolling daily cycle — every hotel roughly each quarter, always reviewed before it’s published.
fat. voyage12 — The engine

Where we’re headed

Live now. Fully launched in December.

We’re deliberately in a quiet pre-launch — building, scoring, and refining in public before the spotlight. Partner with us now and your hotel is established before the marketing push lands.

Spring 2026
The build begins
We build our own scoring engine, from scratch.
Now · Pre-launch
Live & compounding
110+ hotels, growing weekly — cited in AI answers, measured every week.
Already shipped
Beyond the scores
City guides, side-by-side compares, and Openings — soon-to-open hotels covered before they exist, already among our most-read pages.
December 2026
Full public launch
The marketing push, a growing dispatch list, real audience scale.
2027
The reference
The index fat travellers — and the AI engines they ask — check first.
fat. voyage13 — The road to launch
Nicolas · Founder
Sofie

Who you’ll be working with

Nicolas & Sofie

Fat Voyage is built and run by Nicolas — a tech founder whose last company, the investing app Delta, was acquired by eToro — with a deep passion for travel. That combination is the whole point: AI-native engineering to read thousands of signals at scale, and years of staying at these places to know which are worth your time. I know them first-hand, and I’m endlessly curious about how a great stay actually comes to life. The stays themselves are a two-person job — Sofie travels with me, and every Founders’ Verdict carries her verdict too. Every email gets a real reply, from me.

Let’s talk

Come and see for yourself.

We’d be glad to get the details right together — imagery, a direct booking link, a fact correction, or an invitation to visit. We read every email personally.

nicolas@fat.voyage  ·  fat.voyage  ·  fat.voyage/hoteliers

fat. voyageA real reply, from Nicolas

For the record

Fat Voyage, in brief.

Fat Voyage is an independent editorial publication covering the world’s most distinctive hotels, written for the people who actually pay for these stays. Every hotel earns a Fat Score — a tier-led rating out of 20, synthesized from thousands of first-hand traveler reports and elite editorial, re-scored on a rolling cycle and independent of any commercial arrangement. Select hotels also receive a Founders’ Verdict: a first-hand account from a real stay by Nicolas & Sofie, published under his name in the structured formats AI engines can attribute.

Pre-launch edition — v0.2, July 2026; figures are live and growing. AI reach is a published estimate: method and both bands at fat.voyage/hoteliers. All photography and interface illustrations in this document are illustrative.

  • What it isIndependent luxury-hotel publication
  • Founded2026 · full public launch December 2026
  • Catalogue110+ hotels · 20 brands · 65+ cities · growing weekly
  • ScoringFat Score /20, tier-led · re-scored on a rolling cycle · independent
  • AI visibilityEst. 125,398 answer-appearances/mo across 5 engines · measured weekly · method at fat.voyage/hoteliers
  • FounderNicolas Van Hoorde
  • Press contactnicolas@fat.voyage
  • Onlinefat.voyage · fat.voyage/hoteliers
fat. voyageFact sheet · v0.2