fatvoyage Media kit · Autumn 2026

The most honest picture of true luxury hotels you’ll find anywhere.

Fat Voyage is an independent editorial publication dedicated to luxury hospitality. More and more, the first place a traveller meets us is inside an AI answer.

For hotels, press and partnersPublic launch, December 2026
Rosewood Schloss Fuschl, Hof bei Salzburg. Photo: Rosewood
02In brieffatvoyage

The world’s most extraordinary hotels deserve more than a star rating and a stock photo.

Finding an honest opinion about a luxury stay shouldn’t be this hard. Too often it comes down to sponsored feeds, review averages where every $1,500-a-night hotel scores a 4.7, or top-ten lists by people who have never set foot in the lobby.

So we built something else. We read the trip reports luxury travellers write after their stays, thousands of them, and our own engine weighs every one to find the hotels that really deliver. It’s the second opinion we always wanted before booking.

The collection
134 hotels, 21 brands, 67 cities, on September 30, 2026
Openings
152 upcoming hotels, each followed from the day it’s announced: our most-read pages
In AI answers
Cited in 20.6% of AI answers to the 222 hotel questions we track, on September 1, 2026: an estimated 340,000 answers a month
Among the sources
Third most cited in those answers, after Tripadvisor and Reddit
Founded
2026, in Belgium, by Nicolas Van Hoorde. Published by Brightful BV
Contact
hello@fat.voyage · fat.voyage/press
03The Fat Scorefatvoyage

Scored by the community, not by marketing budgets.

Every hotel gets one score out of 20, built from five things: service, rooms & design, location, dining and wellness.

To get there, our own engine reads thousands of trip reports from the communities where luxury travellers compare notes, alongside verified guest reviews and the critics. It pays most attention to the detailed, the credible and the recent.

  • Depth over brevity. A detailed review counts for far more than a line or two, and a trip report from those communities counts most of all.
  • Recency first. A stay from two months ago matters more than one from three years ago.
  • Consistency. No single stay decides a hotel’s score; the same problem across several recent stays does.

Our custom technology does the heavy lifting, analysing signals at a scale no human team could match. But our team defines the rules—what it reads, how much each voice counts, and what a verdict is never allowed to say—and we step in when it gets something wrong. Technology gathers the evidence; our editorial judgment shapes how it’s read.

  • Fat Legend

    18 and above26 hotels

    As good as a hotel gets: the hotels people plan whole trips around.

  • Fat Favorite

    16 to 17.597 hotels

    The kind you go back to, and where most of the collection sits.

  • Fat Approved

    15 to 15.511 hotels

    They made the cut: real strengths, and one thing worth knowing before you book, which the verdict names.

A hotel joins the collection at 15 and keeps its place down to 14.5. The ring shows each tier’s lowest score, out of 20; hotels in each tier on September 30, 2026.

04The hotel pagefatvoyage

Every hotel gets one page, and the verdict comes first.

Passalacqua, Lake Como, on fat.voyage on September 30, 2026. Photo: Passalacqua
The verdict
Our custom technology brings every report together into two or three short paragraphs: the case for the hotel first, then what to know before booking.
What it’s built from
Every report from the last three years: trip reports from luxury travel communities, verified guest reviews and critics’ reviews. The detailed, the credible and the recent count most.
What people say
The guests, critics and fellow travellers behind the verdict, in our own words, each one credited and dated.
Dated
Every page says when the hotel was last scored, and when it’s due again.
05The collectionfatvoyage

Only the hotels worth writing about.

We choose what we cover before we score it: the houses of the great brands, and the independents that stand beside them. New ones are added every weekend, and those that clear the bar join the collection.

Aman · Belmond · Bulgari · Capella · Champagne Hospitality · Cheval Blanc · Como · Four Seasons · Mandarin Oriental · Maybourne · Oberoi · Oetker Collection · One&Only · Park Hyatt · Raffles · Rosewood · Singita · Six Senses · Soneva · Taj · The Peninsula, and independents such as Passalacqua, Royal Mansour, Ballyfin and The Dolder Grand.

  • 134Hotels in the collection
  • 21Brands, plus the independents
  • 67Cities
  • 35Countries
  • On September 30, 2026
Hôtel de Crillon, ParisPhoto: Rosewood
Amanpuri, PhuketPhoto: Aman
Singita Grumeti, SerengetiPhoto: Singita
Cheval Blanc CourchevelPhoto: Cheval Blanc
06The Founders’ Verdictfatvoyage

Every so often, the two of us go and stay.

Here’s what we’d tell you over dinner: the rooms, the table, the people who made the stay, and what fell short. It runs on the hotel’s page, under our names.

In AI answers
It gives the page detail no other source has, first-hand and under our names, so an AI engine that cites it can say who stayed and what they found.
In the score
It counts once, as one traveller’s report, weighted like any other detailed one.
Where it appears
On the hotel’s page and at fat.voyage/verdicts, and the seal marks the hotel across the site.
Château la Commaraine, Pommard. Photo: Champagne Hospitality
07In AI answersfatvoyage

One AI answer
in five
cites us.

Every month we put the questions travellers ask about the hotels we cover to ChatGPT, Perplexity, Gemini, Claude and Google’s AI Overviews: 222 of them, in the travellers’ own words.

20.6%of their answers cited fat.voyage among their sources on September 1, 2026.

More of the questions, word for word
  • “where should I stay in Paris if money isn’t really the issue?”
  • “Oberoi Udaivilas vs Taj Lake Palace, which is better?”
  • “is Aman Tokyo really worth the money?”

PerplexitySeptember 1, 2026

Is Taj Lake Palace worth it?

Sources1fatvoyageReddit · Tripadvisor · 14 more

Yes—Taj Lake Palace is worth it if you want a signature Udaipur experience centered on atmosphere, service, and the “arrive by boat to a marble palace” moment, rather than the biggest or most modern room.1813

Taj Lake Palace, Udaipur. Photo: Taj Hotels. The answer on it is real, quoted word for word.
08Reachfatvoyage

Each month, an estimated 340,000 AI answers cite us.

Each of those answers goes to a traveller choosing where to stay. Thousands of people also visit fat.voyage itself every month.

Estimated AI answers citing fat.voyage, a monthEach point is one run’s measured rate, put through the working below, counting only the 5% of questions that are like the ones we track. The grey dots are earlier runs, each asked a different set of questions, so they can’t be read as a trend. The dotted line is the year ahead.
200k 400k 600k 0 ~340k Sep 1 run ~510k a year on, projected Jun 12 Sep 1 Sep 2027

How we get thereA deliberately low estimate, with what published research finds beside each step.

  1. Kept low80 millionluxury travellers worldwideUnder a quarter of the world’s 340 million luxury buyers (Bain, 2025)80 million travellers
  2. Kept low× 55%plan trips with AISix in ten hotel-loyalty members already do (Global Hotel Alliance, 2025)44 million plan with AI
  3. Kept low× 1.5 ÷ 12trips a year each, taken a month at a timeThe top 10% of US households take 4.3 a year (Resonance, 2026)5.5 million trips a month
  4. Kept low× 6where-to-stay questions a tripTravellers view 25 hotel listings before choosing one (Criteo, 2025)33 million questions a month
  5. Our own cut× 5%are like the 222 questions we trackThe other 95% aren’t counted at all1.65 million like ours
  6. Measured, September 1× 20.6%of the answers cite usThe one step we don’t assume340,000 answers a month
09Among the sourcesfatvoyage

In AI answers about the hotels we cover, only Tripadvisor and Reddit are cited more often.

An AI answer lists the sources it drew on. For the hotels we cover, the three sources listed most often are Tripadvisor, Reddit and fat.voyage. So when a guest asks about your hotel, part of what they’re told comes from our page.

In Google’s regular results too, our pages rank in the top ten for 48 of the 222 questions.

Passalacqua, Lake Como. Photo: Passalacqua. Asked “Passalacqua vs Mandarin Oriental, Lake Como” on September 1, 2026, ChatGPT and Google’s AI Overviews cited fat.voyage first.
Share of AI answers citing each source1,064 answers to the 220 questions that aren’t about Fat Voyage itself, on September 1, 2026. A publication’s editions count as one.
  1. Tripadvisor40%
  2. Reddit26%
  3. fatvoyage20%
  4. Condé Nast Traveler18%
  5. Booking.com16%
  6. Michelin Guide13%
  7. Dorsia11%
  8. Expedia11%
  9. Forbes Travel Guide10%
  10. The Luxury Travel Expert10%
10When they cite usfatvoyage

We’re cited most when a traveller is deciding.

We come up most often in the last step of planning, when two hotels are left on the list.

  • 46%of answers to “X or Y?”
  • 30%of answers to “is it the same hotel as…?”

Against 20.6% across every question we track.

Shares of answers citing fat.voyage, across five AI engines on September 1, 2026: out of 226 answers to “X or Y?” questions, 86 answers to “is it the same hotel?”, and 1,074 answers in all.

Four of the questions, as asked, and the place each engine gave fat.voyage among its sources on September 1, 2026. A dash: not cited. n/a: the engine showed no AI answer.

The question, as askedPerplexityGoogle AI OverviewsChatGPTGeminiClaude
“Como Shambhala Estate vs Capella Ubud”112—1
“The Peninsula Hong Kong vs Rosewood Hong Kong”119—5
“The Peninsula Istanbul vs Four Seasons Bosphorus”161—6
“Is Singita Grumeti the same hotel as Singita Sabora?”1n/a31—
11Openingsfatvoyage

Our most-read pages are hotels that haven’t opened yet, or only just have.

We cover a new hotel from the day it’s announced, with a first-look page built from your imagery and kept in step with your booking engine. When you open, it becomes your hotel page and keeps everything it has earned.

That’s where a stay counts most. In your first weeks, before many guests have written about you, our Founders’ Verdict may be the only first-hand word there is, on the page travellers and AI engines are already reading.

  • Opens Q4 2026

    Six Senses The Palm

    Dubai

  • Opens January 2027

    Park Hyatt Riviera Maya Cancun

    Mexico

  • Opens March 2027

    Park Hyatt Phu Quoc

    Vietnam

  • Opens April 2027

    Park Hyatt Mexico City

    Mexico

fat.voyage/openings on September 30, 2026: 152 openings followed, four already taking reservations. Images: Six Senses, Park Hyatt
  • 48%of the pages our readers opened in August and September were about an opening
  • 56%of the pages opened by readers who came from an AI assistant were about one too

31%

of 108 AI answers about a hotel that’s opening cited fat.voyage on September 1, 2026. Asked “Cheval Blanc Pitrizza, Costa Smeralda opening”, Perplexity, Gemini, Claude and Google’s AI Overviews cited fat.voyage first.

Readers: our own analytics, August 1 to September 30, 2026. Citations: our run of September 1, 2026, across five AI engines.

12Working togetherfatvoyage

We’d love to come and stay.

Hosting a Founders’ Verdict

It’s the one thing only we can put on your page: our own stay, told first-hand and under our names.

What we ask
An invitation for a few nights. Sometimes we pay our own way; a press rate or a hosted stay lets us stay long enough to write it properly.
What you get
Our verdict on your page, and the Founders’ Verdict seal on your hotel across the site: detail no review site has, for readers and for the AI engines that cite our pages. You check the facts in a draft before it runs.

Accuracy & imagery

Send us your press kit and photographs, and a note when something changes. A wrong fact or a dated photo is fixed within a week, and every photograph is credited.

Direct booking connections

Give us the link you want readers to book through. Every Reserve button on your page goes straight to your booking engine, and any commission is disclosed under it. You may already see our readers in your analytics, as fat.voyage / referral.

Before the launchThe site is live and scoring in public now. Hotels we work with before December will have their pages complete and their imagery current when the launch brings its readers.

13Our standardsfatvoyage

The rules that keep our readers’ trust, and yours.

14Who you’re speaking withfatvoyage

We’re Nicolas and Sofie.

Fat Voyage started from a love of great hotels: how the best of them are run, and how they make a guest feel.

Nicolas, who founded it, comes from software. As guests, we kept hitting the same wall: honest word from other guests was buried under sponsored posts and top-ten lists. So he built a way to read what travellers report after a stay.

Sofie travels on every stay, and together we write every Founders’ Verdict.

Nicolas & Sofie

Nicolas
Sofie
15Get in touchfatvoyage

Write to us at hello@fat.voyage

A press kit, a correction, a booking link or an invitation: every message comes straight to the two of us, and we answer it ourselves.

For press: boilerplate, fast facts and photographs at fat.voyage/press. The AI figures in this kit come from our run of September 1, 2026, across five engines; the collection figures are as of September 30, 2026. Photographs courtesy of the hotels shown; screens are fat.voyage as it is.

Royal Champagne Hotel & Spa, Champillon. Photo: Champagne Hospitality