Openings
Opening 2027

Rosewood

Rosewood Rome

157 rooms in the former BNL headquarters on Via Veneto

Rome, Italy

First look

Rosewood is reworking the former BNL headquarters on Via Veneto into a 157-room hotel, putting the brand on one of Rome's most storied addresses. A mid-century office block turned luxury hotel is a familiar move, and Via Veneto's dolce-vita history gives it an easy narrative hook.

The date has already been corrected once: an earlier April 2026 target is gone, and the brand site now reads 2027, with the building still under construction as of June 2026. We're taking that 2027 as the working figure. At 157 rooms this is a full-scale city hotel rather than a boutique conversion. What we'll be watching for is whether the Via Veneto setting translates into something with real character, or just another grand lobby.

Not yet scored. We publish a Fat Score only once a hotel is open and real guests have stayed and written about it — this is a first look, not a verdict.

Open now

What you can book today

Rosewood Romeis still under wraps. Here's what's already open and scored in our collection — more from Rosewood, and nearby in Italy.

Rosewood Castiglion del Bosco — Tuscany, Italy
Fat Legend

Rosewood

Rosewood Castiglion del Bosco

Tuscany, Italy

Rosewood Castiglion del Bosco is the undisputed benchmark for Tuscan estate hotels — a meticulously restored medieval borgo perched above the Val d'Orcia near Montalcino, where the Ferragamo family's original vision has been amplified by Rosewood's operational muscle into something genuinely extraordinary. The property reads like a living village: ancient stone buildings housing Florentine-and-Tuscan-inflected suites sit alongside a working estate winery, a golf course, and a private church, and the whole operation runs with a precision that earns repeated comparisons to being a 'well-oiled machine.' Service is the singular standout — warm, anticipatory, and personal without the stiffness that occasionally surfaces in high-end Italian properties, with staff remembered by name across multiple return visits. The one honest caveat: the spa and gym are genuinely small for a property at this scale and price, requiring advance booking, and the isolated location demands a car if you plan to explore beyond the estate. A strict €200-per-person no-show fee policy has also raised eyebrows. At these rates — among the highest in Tuscany — a handful of returning guests feel the value proposition has shifted since the Rosewood takeover, but the consensus among serious luxury travelers is that no other Tuscan property combines this level of service, setting, and family-friendliness quite so effortlessly.

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Rosewood Beijing — Beijing, China
Fat Approved

Rosewood

Rosewood Beijing

Beijing, China

Rosewood Beijing delivers the brand's signature residential luxury in China's capital, with thoughtfully curated rooms that feel more like a sophisticated private library than a hotel. The property excels in the details that matter—spacious suites with genuine art and books, exceptional concierge service that handles complex requests, and what many consider Beijing's finest hotel pool. While the CBD location lacks the cultural immersion of newer hutong properties, it compensates with easy access to business districts and reliable Western-standard service that particularly appeals to first-time China visitors.

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Rosewood Hong Kong — Hong Kong, China
Fat Favorite

Rosewood

Rosewood Hong Kong

Hong Kong, China

Rosewood Hong Kong is a rare hotel that actually lives up to its World's Best title — at least when it comes to pure spectacle. The harbor views from Tony Chi's soaring interiors are genuinely stunning, and the Manor Club lounge sets a new standard for what club-level perks can be. But scratch beneath the marble surfaces and you'll find service that's frustratingly inconsistent for a property charging these rates. Some guests get the full white-glove treatment, while others report basic housekeeping failures and indifferent staff. The location on TST waterfront is perfect, connected to K11 MUSEA yet removed from the chaos. When Rosewood Hong Kong fires on all cylinders, it's magnificent. The question is whether you'll catch them on a good day.

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Rosewood London — London, United Kingdom
Fat Approved

Rosewood

Rosewood London

London, United Kingdom

The original Rosewood London occupies an Edwardian Belle Époque masterpiece in Holborn, offering genuine old-world grandeur with Belle Époque architecture, soaring ceilings, and the celebrated Mirror Room. While the location sits outside Mayfair's golden triangle, it delivers authentic British luxury with exceptional afternoon tea and the world-renowned Scarfes Bar. Service hits the mark with genuine warmth and professional competence, though it occasionally lacks the intuitive anticipation of London's very finest. The suites are genuinely spacious by London standards, but some room categories feel underwhelming given the price point. This is classic luxury done right, though it's now overshadowed by the brand's spectacular new Chancery property in Mayfair.

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From the desk

Get the first-look verdict

We publish our verdict the week Rosewood Rome opens. Get it in the monthly note, before the rest of the internet catches up.

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Mandarin Oriental, Rome

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