Bulgari Hotel London

A genuinely relaxed pick for families moving through London, with rooms bigger than you'd expect.

Condé Nast Traveler·Invalid Date·

The spaciousness of the rooms stands out against the city's typically cramped luxury offerings, and the overall ambiance leans relaxed rather than stiff.

Booked a massage with Marzena at the spa and walked out feeling like a new person.

She really listened to where I was holding tension and adjusted the pressure exactly right the whole session. The room itself was calm and spotless, nothing rushed about it. I left with way less neck and shoulder pain than I've had in months, and I'm already planning to rebook with her.

Not my first stay here, and the rooms are still noticeably bigger than anywhere else I've stayed in London.

Every time I come back, the service is just as consistently outstanding as the last visit. The location can't be beaten, and the staff are professional without feeling cold — Athar in particular went out of his way for me this trip. I'll keep coming back.

We loved every detail, from the decoration to the food choices — and the afternoon tea was a genuine highlight.

The atmosphere had a fabulous energy to it, and there was plenty of choice at meals. Looking forward to going back and finally trying the spa properly next time.

I stayed at another same-level London hotel on this same trip, and this one simply knows how to make you feel special in a way the other didn't.

It has all the checkboxes — location, service, space, comfort — but what actually distinguishes it is how genuinely they treat guests, from front desk to management to concierge. Andy and his team deserve real credit for that.

Lunch at Sette was lovely and the spa had this really relaxed, ambient vibe I wasn't expecting.

Everyone we dealt with, whether at the restaurant or the spa, was friendly. Overall the hotel feels as premium as they come, with real attention to detail throughout.

Great urban hotel, efficient and professional without any fuss.

The suite was well-equipped, spotless, and everything just worked intuitively — switches, gadgets, all of it. The spa lives up to its reputation, and the location genuinely can't be beaten for business travelers or tourists alike.

A month here felt properly cared for from start to finish, even with the kids in tow.

The staff handled every situation with genuine helpfulness the entire nearly four weeks we were there. Service never dropped off, even on a stay that long.

Sleekly modern, with a spa and colonnaded pool that easily hold their own against London's best.

telegraph.co.uk/travel·Apr 2024·

This is the sort of address that doesn't need to shout — the restaurant and spa both carry real weight in the city's luxury landscape.

Spa and afternoon tea were great value, and the pool setup with private loungers was a nice surprise.

Everyone we dealt with at the spa was professional and helpful, and the pool was bigger than I expected with plenty of private lounger space. The tea service was beautifully presented. For what we paid, it felt like genuinely great value.

Illustrated at a party in the Nolita Bar and honestly, the setting alone made the whole night feel special.

I was there working an event rather than staying, but the space itself is stunning enough that it left an impression. The bar has a real energy to it.

Alex from the concierge team alone earned this five stars.

His service was so good it made the whole stay memorable on its own.

Beautiful hotel, great food, and every single staff member from the doorman to the dining team was warm and welcoming.

The food was genuinely delicious throughout — no complaints there. It's a small stay but left a strong impression.

One of the most thoughtful hotels I've ever stayed at, hands down.

The attention to guests' needs is genuinely on another level compared to other luxury hotels I've tried.

Traveling with two young kids is always stressful, but this hotel made it feel effortless from the second we arrived.

The concierge team personally secured us a reservation at Zuma, which felt above and beyond. Julia at the front desk gave us one of the warmest welcomes we've had anywhere, and the General Manager was genuinely kind to our children, with thoughtful personal touches throughout the stay. The room was very comfortable for our family, housekeeping was flawless, and the whole place manages to feel calm and elegant while still being welcoming to kids.

I went for a date night at the restaurant and ended up sitting there hungry while my food never even got ordered.

The place was nearly empty — maybe four other guests — so there's no real excuse for what happened. My date's food arrived and went cold while we waited, and then staff just admitted they'd forgotten my order entirely. No apology, no urgency, nothing. For a restaurant attached to a hotel with this kind of reputation, it was genuinely shocking.

We've stayed in luxury hotels all over the world, and this one stands out in every single way.

As competitive swimmers we actually got to squeeze in some training in the pool, which is easily the best we've encountered in London. The spa is one of the most beautiful we've seen anywhere, the room was spacious and bright, and the little touches — personalized business cards, an actual pillow menu — genuinely surprised us. Food from breakfast onward was exceptional, and the location somehow manages to feel like a peaceful retreat despite being right in the middle of London.

We only picked this hotel for the location near our son, and stumbled onto a genuinely hidden gem.

The whole place is calming and aesthetically soothing — quiet luxury done properly. Gym, pool, and sauna/steam facilities exceeded anything we've had elsewhere. Julie, the Client Manager, made us feel so special we're already committed to coming back as loyal guests.

After a month living here, I can honestly say this stopped feeling like a hotel and started feeling like home.

I've spent months in London staying at the Connaught and Café Royal, both excellent, but neither made me feel this way. Mihai and Marilena were consistently professional and gracious throughout my stay, but Felipe in particular is one of the finest hospitality professionals I've encountered anywhere in the world — the warmth and sincerity he brings elevates the whole place. The understated design and sense of privacy here is exactly what luxury should feel like.

This is the true definition of perfection, and it started before I even arrived, honestly.

Sabrina the manager greeted me personally and helped with everything, Joey and Marilena from reception went above and beyond even before I checked in, and my butler Grover was there for me 24/7 without fail. The concierge helped book restaurants around London with real warmth, and the spa felt like entering paradise. Without a doubt, best hotel in London.

The afternoon tea just didn't hold up, especially once dietary allergies came into the picture.

My friend has egg and dairy allergies and was basically handed a plain fruit salad — pretty poor for a luxury hotel that should know better. Only one type of tea was offered, which felt thin for what's meant to be a premium experience, and the staff weren't especially warm or helpful about it. The welcome cocktail was genuinely stunning, both to look at and drink, but everything else felt below Bulgari's usual standard.

Don't bother paying for breakfast — it was frozen hash browns and supermarket bread at over a thousand pounds a night.

Overall the hotel just felt cold, almost pretentious, like the staff were only warming up for guests who looked like they had money. I wouldn't stay again, and honestly a decent coastal bed and breakfast served better food with friendlier service.